I’m a big “logo fan” and happen to be particularly fond of the Nike swoosh. (http://goodlogo.com/extended.info/nike-logo-2376)
It’s simple, timeless, recognizable, elegant and looks great on a pair of shoes!

When creating your logo, these are definitely some of the attributes you want your design to possess.   It sounds easy enough but a lot of businesses have logos that don’t meet these basic qualifications. Their logo is actually what we would call a “Logo No No!”   So, to make sure that you don’t go skipping down the “No No” path, here are a few tips.

• Hire a graphic designer to create your logo.  Avoid using a friend or someone that doesn’t have adequate experience.  Remember that your logo represents you and your business.

• Resist the urge to add too many elements in your logo.  Just keep it clean and simple.

• Try not to use more than two typefaces.  This ensures that your design communicates a clear concise message and doesn’t look too cluttered.

• Remember that your design should be just as effective in black and white as it is in color.

You and your logo will spend a lot of time together so let our team at Hill Street Media help you make it great!

 

 

 

 

 

 

 

 

5 Comments graphic designer, logo, message, Nike, tips

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