The other day was one of those “hit the ground running” type of days. I was on the road at 6:00am heading to Atlanta. Traffic was flowing rather smoothly until it came to an unexpected crawl. I was surrounded by traffic, but my lane (the middle lane) was running slower than slow.
As soon as there was a break in the traffic, I hopped in the left lane to go around the truck in front of me and immediately realized that traffic wasn’t that congested at all. I just needed to change lanes.
Are your advertising and marketing efforts stuck in traffic? Have they become stale or better yet stagnant? Maybe you need to change lanes and try a different approach. If you’ve always used newspaper to promote your business, try television, mobile media or a social media campaign. You might even want to consider sponsoring a community event.
A simple change in platforms could place you in front of an entirely new audience resulting in new clients and increased profits.
Changing & Growing!Leave a comment